A common trap is treating your website like the finish line.
“How do I get people to my WordPress,” is the wrong question.
Your blog and your newsletter should work together—your blog builds the archive, your newsletter delivers the value right where people already are.
Weave links into real writing. Offer substance in the inbox. Let readers wander deeper on their own, clicking a link on occasion. Don’t make it a requirement.
Feed the people that showed up, right where they are.
Episode 11