I’m starting to think of all this as a delivery truck.
I make the thing, and the delivery person comes and picks it up. It goes on the truck, and then it’s out of my hands.
You’ve seen the disclaimers from online shops—‘we’re not responsible for what happens during shipping.’ I’m kind of feeling that for myself now. Once I hit send, I’m out.
I don’t want to look at the tracking details. I don’t need to know how fast it got there. I don’t want to care about the open rate 48 hours after I sent the email.
We’ve all done it—hit refresh to see if it got delivered, or opened, or clicked. But I don’t want that. I just want the message out the door so I can go live my life.
For reference:
Episode 16