That’s a little catchphrase I came up with: When you hit send, it’s not the end. Maybe I invented it, maybe someone else did—but it’s true either way.
Right now, it’s summertime—open rates are down, comments are down, “likes” are down. But when you hit send, that doesn’t mean you’re done. Especially if you’re on Substack, you have the direct URL for every post you send. Sure, it lands in inboxes, but that’s just the beginning.
Episode 18